The New Simplicité & Co.
Simplicité & Co. began in a one bedroom apartment in the heart of eastern Alabama on a day where I was covered in apple sauce, downright exhausted and in desperate need of some inspiration. I was a nanny for the most adorable two year old who I love dearly but it wasn’t what I had in mind for my “first real job” when I graduated college. I knew I needed some sort of outlet for creativity and that I had an eye for design so I started freelancing part time and so Hailey Green Creative Writing and Design was started. Quite a mouthful but I had no idea what I was doing. I started writing and designing but realized quickly that I truly loved the design work so I started exclusively working as a graphic designer taking any and every job possible for the extra money on top of nannying. In January of 2017, I renamed and rebranded my side hustle to Simplicité after the fundamental principle of design, simplicity but with a chic French twist.
In the spring of 2017, I left my nannying job, and Alabama and moved back home to South Carolina. I took a massive leap of faith and began to work full time as a freelancer. I signed my first long term client in March and have worked on building the business from the ground up since. That May, I rebranded for a second time, choosing to take the brand from the very feminine look I had created the first time to a more classic look and changing the name to Simplicité & Co. to expand the business to the blog launch over Memorial Day weekend. In September 2017, I took a part time job working with Athleta as a community coordinator to make some additional cash to help with expenses. In November 2017, we launched a card collection and continued designing full time. I tried to blog a few times a month but it was more of an outlet for creativity when I needed to step back from design work. In January 2018, I landed a contract working with Fabletics for the blog and from there, the blog started seeing more traction but the real focus at this point was design work and growing the graphic design business.
In March, I was approached by a company to come work for them full time and at the time, I was coaching soccer for a local high school, fully immersed into making Simplicité a full time business and it was just not the right timing for me to give up on being a freelancer. I said that when the perfect opportunity came along, God would make it abundantly clear that it was time for me to make a change.
The blog continued to grow, and I began writing more frequently publishing at least once a week. In June, I started an MBA program at Liberty University, moved to Columbia, and have seen God do amazing work on the business since then. I wrote a post called “What do you do?” in late July and was filled with such a peace about my path and God’s perfect timing and the coolest part was that other people were inspired by His grace too. The blog started taking off and engagement on my posts and website was growing exponentially compared to anything I had seen before.
On the design front, I was working crazy hours and signing clients pretty regularly. I had a few massive projects that were keeping me busy in packaging and branding and social media graphics but I was beginning to stretch myself pretty thin thanks to school, work, and the blog. I knew something had to give so in September I stepped down from Athleta and prayed that I was able to make up the income with my design work and the Lord provided big time. I launched wedding templates and custom weddings, I signed some major clients that kept coming back with long term contracts, and Simplicité & Co. had begun to grow so much that I actually had the ability to turn down some work that I simply could not take on. And the biggest accomplishment was that in our first year of business, Simplicté & Co. produced a profit thanks to low overhead, lots of hardwork, and loads of grace.
Early October brought on some personal challenges and really made me realize what was truly important to me. So when I was approached by a marketing firm and asked to interview for a position of Talent Manager, I took the interview. Our 30 minute phone call turned into an hour long discussion about blogging, marketing, and the changes in the industry, oh and a little about the actual job. When I got off of the call, it was the first time I felt truly excited about an opportunity outside of Simplicité since I started working for myself and the best part, the job would still allow time for me to work on my own business while teaching me a new skill set and growing me in my professional career. It honestly seemed too good to be true. I waited several weeks to hear back and was asked for a second interview the first week of November and offered the job the following week. After some negotiation, I accepted! I am now the new Talent Manager for Silkworm Social. I will be working as a liaison to help content creators and brands they love to produce influential, prominent, and persuasive content that engages consumers and managing those contracts and collaborations between brands and influencers.
While I am unsure of what the future actually looks like, I do know a few things: Simplicité & Co. will start to function more as a full time blog and that will become our main focus. I’ve loved seeing how the blog has grown and the getting to collaborate with brands that I love because of it, (Bose, Athleta, Fabletics, Bouqs, Goop) so my hope is to take some time to really focus on this space and to be able to give you the very best of me here. To create content that is thoughtful, fun, interesting, and inspiring. And in the midst of it all get re-inspired myself. Designing is what started it all so I don’t want to give that up completely and I have a few fun projects still in the works and my long term clients are incredible to work with. So while I will be focusing on the blog more, I will still be taking a few studio clients each month but space will be limited.
I mentioned earlier that God would make it abundantly clear when it was time for me to make a change, and he has. He has opened so many doors for this new chapter but the coolest part is that He hasn’t closed Simplicité & Co.’s yet. I am so optimistic about this decision and the future and already can see God’s fingerprints all over it.
My hope is that you are as excited as I am and that you will follow along on this next adventure!!