Basic Design Principles Illustrated

When I started learning design, one of the lessons that stuck with me was a quote from one of my teachers. She said, "A good designer can create great designs and show them to a client but a great designer can teach a client the principles behind the great design so the client understands the reasoning behind the choices you make." So often I find myself referring back to this quote when I'm working on client work because I want to be able to explain the reasons behind my design choices instead of just saying, "because it's aesthetically pleasing." These twenty basic design principles are the main principles that I refer back to while creating designs so whether you're a seasoned professional who just wants a refresher, or a brand new designer who needs a cheat sheet, or a client who just wants to understand, this ones for you! 

basic design principles